Nick Yuryev in a black T-shirt sitting on a bed in low evening sun, smiling

I’m Nick, an art and creative director.

I build the visual side of a brand as a system, so it holds up long after the shoot is over.

Before directing, I spent fifteen years in graphic design and five behind the camera — so I know how a frame is made and how a system holds together.

Focus
Hospitality, lifestyle, fashion
Based
Southeast Asia, remote worldwide
Background
Graphic design, photography
Format
Remote by default, on-site for launches and shoots
Languages
English, Russian, Ukrainian
Contact

How I work

4 steps
01

Audit

What works, what doesn’t, and where the brand loses people.

02

Concept

One idea, a visual direction and the rules that hold it.

03

Production

Team, shoots and design — directed and checked against the concept.

04

System

Guidelines and briefs, so the team keeps the level without me.

Have a place or a brand that needs a clear visual direction?

Tell me in two lines what you’re working on.

Start a project →